I’ve been lucky enough to travel to a ton of festivals over the past several years. They have all, for the most part, been great. Also, helping run this site with Bill Binder I also get to see how many festivals there are in the world now and interact with them on a daily basis. Currently listed on our site is 118 improv festivals. Some major cities have two or more festivals now. Holy crap right? What does this mean? It means that more then ever you will be competing for submissions. It may be easier to get local teams, but getting teams from out of town is becoming harder and harder. Here are 7 ways you can step up your game to keep the submissions rolling in and attracting troupes to your festival.
- Make it even more inexpensive for Improvisors – They are mostly coming for free, paying for transportation, hotel, food. A good example is The Detroit Improv Festival and The Phoenix Improv Festival. Both festivals help ease the pocket pain of improvisors. DIF offers food for performers during the entire fest with free BBQ’s and food in their greenroom for performers to eat between workshops and shows. PIF gives each team a free night for hotel the night they are performing. This is incredible and very generous, but the reasons these two festivals are hugely popular when it comes to submissions. Word of mouth in the improv world is king!
- Try to schedule your festivals better – Look at your region. When are other festivals running? Maybe spread it out so you’re not crossing over each other or running submissions at the same time. This could bring your submissions down as you’ll be competing for them.
- Do something new and different – Is your festival getting tired? Are you just doing the same thing every year? Giving out the same gift bags? Shirts? Buttons? Maybe look to spice it up with something new or even in the way you format your festival. You don’t want to just attract new teams all the time, but maybe bring back teams that are amazing and do well at your fest. You don’t have to do much to adjust things just a bit every year. Look if it’s not broken don’t fix it. But enhance it. Don’t let it become stale water.
- Listen to your troupes – If you’re not sending out a post festival survey you’re doing yourself the biggest disservice. It hurts to read these sometimes because of how much work you put in to this and for the most part you aren’t getting paid probably. But you still are running a festival and you have a responsibility to the people who come to it because they’re paying to come. Sometimes your troupes may be pointing out a big flaw or even a minor one that can cause big problems. You can’t please everyone, but if you get the same note three times, it needs to be addressed. You should have a post festival pow-wow where you go over the positives and negatives of your festival with your board, fest commission or whatever you call it.
- What else do you have to offer? Sell your town or city. What can you offer them to do? The Alaska State Improv Festival offers Whale watching, The Red Rocks Improv Festival offers hikes in Zion National Park. These are huge things that bring tons of improvisors from around the country to come to these remote festivals. For how remote these festivals are they get good submissions. Even if you’re not a remote festival you have a big city to show off, find deals, get discounts, do what you can to attract troupes. Make your festival a vacation destination. Also, don’t just offer workshops. Have parties, conference style meetings add value to your festival in an inexpensive way. Some festival even split the door with their troupes. Paying your troupes is a great way to get more submissions.
- Make a more specific festival – If you are in a town or city that has multiple festivals or are in a region where you have a bunch, consider doing a more specific festival. A genre improv festival, musical improv festival, trio festival etc. This may pull you away from the pack a bit.
- Travel to festivals yourself – If you’re a festival producer you have to go to other festivals and theaters. See what they’re doing, how they’re run, network. You can also see acts perform and invite them to come to your festival. You get a live view of what’s going on. Sometimes better then watching little videos on your computer. 😉
That’s it for now gang! I hope this helps. If a small festival in Cedar City, Utah or one in the Last Frontier of Alaska can attract troupes so can you. I can say the festivals listed in this blog follow these 7 steps for sure and I know that’s why they do well. If you feel like you can add to this please do so in the comments.