Doing Business As

Posted by Bill Binder on January 30, 2014

The number of theatres and improv festivals has exploded in the last ten years. I’m sure Pam Victor has some actual statistics on this (and listen to her podcast if you don’t already), but the opportunities have expanded. Logically it follows that most of these entities that have opened a bank account or incorporated in some way are what could reasonably be called new businesses.

I’ve talked to a lot of people in these years about those early days starting a business. One common story I hear is that it’s a little daunting when filling out that paperwork to answer all the questions about “what your business is going to do” Are we just a theatre? Will we also host a festival? What about traveling? What about a training center? It’s an exciting time considering the possibilities of what will define “what you do” in the year’s to come. But it also feels like you’re potentially locking yourself into a single course. That’s not a comfortable place for improvisors.

Stefani Joanne Angelina Germanotta
(dba Lady Gaga)

Even the name. Most improv companies choose a name that will not be connected to just one thing. Many others are restructures of one members existing defunct artistic company that did something else. Many of the improv companies you know and love are known legally by names you’ve never heard of (Fun Fact: The Phoenix Improv Festival became a legal business in 2004 under the name Carefree Write Productions Inc.)

That’s fine and well at first. No one cares how you do your banking. But pretty soon you’re going to have to deal with people and businesses using your legal name. If your theatre starts doing workshops for schools or companies, they’ll request a W9 Form (a very non-scary IRS form). Grants from companies or organizations as well as public fundraising sites often require your legal name. (You will have to send out that slightly awkward email blast saying “Hey we’re having a fundraiser. Go to this site look for NAME YOU NEVER HEARD OF. That’s us, really!) People will send in donations to your theatre or festival and you won’t be able to cash them. It will start to be a problem.

There is a perception out there that creating a DBA is as daunting a task as creating their business in the first place. “Oh, I can’t go through that again”. I promise you, the opposite is true. Filing the paperwork to add a second or third legal name for your company involves filling out a four minute form and bringing a check for between $50 and $100 bucks.

If you’re an improv festival, particularly if you’re running under the umbrella of some other organization. I strongly encourage you to get the name of your festival legally added to your Tax ID number. It’s one trip to the Secretary of State’s Office and it will save you a lot of work down the road. It will feel good to pay your instructors with a check with your name at the top.

Any thing else I should do while I’m already downtown?

Well, yeah. Now that you mention it. File for a trade name for your theatre or festival name and file for a trademark on your logos. These also cost around $70 in most places (for a state level trademark. Federal level ones are several thousand dollars and you don’t need one). State level trademarks aren’t what you think of when you think about the word trademark. You’re not going to be suing anyone for using your name without permission. To be honest, a state level trademark doesn’t really give you any ability to do anything about other people using your name, but what it does do is prevent other companies to force you to change your name. State trademarks are the legal equivalent of calling dibs on the last doughnut.

Think that will never happen to you? It happens all the time. Remember a little company formerly called ImprovOlympic? Sure, that involved an international multi-billion dollar company so a $70 doc wasn’t going to save iO, but it can save your company from the same fate.

Three documents; a DBA, a trade name and a trademark. They will give you a lot of freedom in putting out a name and an image to your community that matches the brand you’re trying to promote and well worth a trip down to the city.

If you’re out of driving distance, you can do these online as well (plus a few bucks for “processing”). You can do them right now, this very minute

File for a DBA
File for a Trade name*

*I wanted to provide a single link, but the Secretary of State’s website for your state will likely have the same info, and likely not charge as much as a commercial website.

Best of luck.
—
Currently Bill is an instructor at The Torch Theatre and producer for the Phoenix Improv Festival. He tours teaching and performing across North America. He is doing business as @whbinder

Inspiration Station!

Posted by Nick Armstrong on January 28, 2014

I wanted to throw some inspiration out to you today. Often times we do this art for free, we do it because we love it. We succeed and we fail, we succeed and then fail, then we succeed and fail again. We torture ourselves for the love of something we love to do. We’ve spend many hours training, spend money to travel to festivals and sacrifice so much. Why? Because that’s the kind of people we are. We are improvisors. Today this inspiration is for you.

Some great improv quotes to inspire you today…Go out there and be fearless today and everyday! Conquer the world and open yourself up to it and it will do amazing things for you:

Jump and the net will appear – Rich Talarico

Your brain is a liar and an asshole – David Razowsky

Being an improvisor is being your best self onstage – Craig Cackowski

Know that it’s a really good thing that it’ll take awhile to get halfway decent at it. That you can’t rush it and don’t try to rush it. You’ll come along at the page you’re supposed to come along at. Don’t think of it as math. It’s music. It’s not a problem to be solved. It’s a song to be listened to. – TJ Jagadowski

You can’t surprise the audience if you cannot surprise yourself. They have a better seat than you. – Jill Bernard

Great improvisors never look worried onstage. It’s not that they became great and stopped worrying, they stopped worrying and then became great. – Miles Stroth

Fail, then figure out what to do on the way down – Del Close

Integrity is living up to what you declare, in an improv scene and in life. declare what you honestly want, and live that vision fearlessly. – Mick Napier

Nick Armstrong

Nick is Camp Director and Founder of Improv Utopia an improv retreat for grown ups in California and Pennsylvania. He is also one of the founding members of the National Improv Network. We are always looking for better ways to serve the community. Drop us a line and let us know what you want! To e-mail nick e-mail nick@nationalimprovnetwork.com. For more information visit: http://www.nickarmstrong.com or http://www.improvutopia.com

Start a Budget Now

Posted by Bill Binder on January 16, 2014

I’ve had the fortune to be able to meet performers from troupes, theatres and festivals across North America; big and small. Of course, we all know the big established places like iO, Coldtowne and HUGE, but there are great theatre companies in pretty much every city. One thing that’s surprising is that almost every one of these smaller theatres tells me they don’t keep any kind of budget. The reason is almost universally the same; “Oh we don’t make enough money to justify a budget.” I think there’s a big misconception that the purpose of a budget is to keep track of your vast wealth. Well, I suppose that is one purpose of a budget, but it’s so many other things. Even if you only make $40 a year from that one high school gig, a budget is a way not just to keep track of your money, but to help understand the trends and patterns of your organization and help better plan for the future.

Creating a simple budget for your organization, even your troupe is a great way to help you better plan ahead. It can help you plan so you can have the right number of workshops throughout the year without having to cancel them. It can help you know what time of the year is best for your troupe to travel or for your theatre to put on a festival. And if you ever apply for a grant, boy howdy will having good records help you. Perhaps even more important it will give you the habits you need for when you do grow. Because you want to continue doing improv for a long time right? That doesn’t necessarily mean getting rich, but it means planning on how to sustain yourself.

If you don’t have a budget. Start one. Start one this week. Keep in mind, this post is not intended to be the end all, be all of your budgeting system. As you grow, you will need to invest in far more versatile budgeting tools and software or getting an accountant. But I know to many readers that’s an incredibly intimidating thought. These tools are an extreme baseline. These are tools to help you form good basic budgeting habits and learn how to eventually customize them or expand them for your own use. But if you really need to set a budget on your money, then store your money where you can invest it and eventually generate money, you´re starting to consider that then read the US Gold Bureau review to see how they can help you.

There are many kinds of documents and reports and listings that come with any store bought budget. They can be confusing. I suggest starting with these four. Two of them will probably make sense. Two of them will probably seem like a (small) waste of time. I promise you that those ten minutes a month will come back to be of great help in the future. These documents shouldn’t be open ended. Choose a period of time for this budget and then rebuild it for the next period. Usually, that period is a year. Usually they start in January. But find a cycle that suits your organization. For festivals, it may be wise to start your annual budget two months after your festival. Why two months? Because that gives you time to take care of all the remaining payments and income and can start fresh for the next year’s festival. For theatres, January is usually a good idea because if you do incorporate into a business, your taxes, annual reports and 99s (if you’re a non-profit) will be based on that cycle.

Ledger

C’mon. You knew this would be in the list. Keep a basic ledger of every expense and income. This lets you know where your money is coming from and going to and what your available funds are at any time. It’s not complicated. You can even keep just a Google Doc or Excel Spreadsheet with the following columns

Date, Description, Debit, Credit, Balance

For those who aren’t good with spreadsheet software like Excel, here’s a quick set of instructions that will do the very basic math for you. On the very first entry for balance enter the following keystrokes ‘=’, ‘left arrow’, ‘-‘, ‘left arrow’, ‘left arrow’, ENTER. This will give you the balance of your first transaction. On the line below (your second transaction) enter ‘=’, ‘up arrow’, ‘+’, ‘left arrow’,’-‘,’left arrow’,’left arrow’,ENTER Then copy and paste that to each cell beneath it. This will do the math of your ledger for you.

As you grow, you may have several places where your money is being stored; a bank account, Square, PayPal, Brown Paper Tickets (or some other Ticketing Software). Keep a ledger for each.

Balance Sheet

A balance sheet is one of the the things you hear in movies when people are in board rooms talking about boring things. But it’s probably the simplest financial document you can imagine. At the beginning of each month, write down how much money you have right now. That’s it. One number. A balance sheet is simply a snapshot of “where’ we’re at right now”. (If you want to get “fancy”, you can also put down any receivable funds or debts as well.) After one month, or two months, that info won’t be much use to you, but as the year goes on you’ll have quick access to your history. And more importantly, it will help you make educated decisions on your future. (More on that under projections).

Financial Earnings Sheet

Structurally, a financial earnings sheet is similar to balance sheet. While a balance sheet keeps track of how much you have right now, a financial earnings sheet lists how much you’ve spent and earned in the last month. It can be as simple as those two numbers each month, but this one you’ll probably want to break down into categories that will be useful to you. Monthly income is a useful number, but breaking it down into “Tickets”, “Classes”, “Corporate Workshops” will give you a better idea of where your efforts are being focused, and possibly where they should be diverted. If you rent a space for classes and pay instructors, but don’t make back that amount of money in registration, that doesn’t mean stop classes. But it’s good to know that there is a drain there and you probably need to make some changes.

Quick Tip: Obviously, if you break down the income and spending by category at the beginning of each month, that will involve going through all your transactions and deciding which category they go into. Although this won’t completely do all the work for you, a time saver is to list items in your ledger in a consistent way with the category first. For example, ledger entries like “Friday Night Tickets” and “Jerry’s Show” aren’t quite as organized as “Tickets: 1/10/14”, “Tickets: Jerry’s Show”. At the end of the month, you can copy and paste your monthly transactions to another sheet and alphabetize them. It will still take a couple of minutes to add things up, but will be considerably quicker. If there’s something in a slightly gray area. Don’t stress about it too much now. In the years to come you’ll find your own way to organize that data more and more effectively.

Projections

I’ve talked only briefly and vaguely on the benefits of Balance Sheets and Financial Earnings Sheets. Their use will long term become apparent, but short term, they’ll help you build your projections sheet and that’s the one that will really help you more than anything else.

A Projections Sheet should be built at the beginning of each year. It will take more time than the other documents, but outside of little additions throughout the year, the bulk of the work will be done once a year.

The basic structure of a Projections Sheet is quite simple, and to be honest. Your first year’s projections won’t be terribly useful. Make a breakdown of each month how much you “think” you’ll make and how much you “think” you’ll spend. Really do your best to make educated guesses. Are your ticket sales generally lower around Christmas time? Do you know you’ll be having fundraisers during the summer? Don’t forget that you probably have those little expenses throughout the year (printing flyers, etc). Try to include everything and write down a rationale list of all your projected ideas for the year. Do the math and write down how much you think you’ll have at the beginning of each month in the coming year.

Create three columns.

The first column is the projections you just made. Never change them. Write protect that column if you need to. Even if mid-year you realize you were drastically off. Keep that original projection.

The second column is going to be filled in with the actual amount you have (essentially, the same info you put on your balance sheet).

The third column is your adjusted projections. At the beginning of the each month, take what you’ve learned to make any adjustments to your projections to hopefully be more accurate.

Now you have a roadmap for the rest of the year. Sit back and look at it. You may find some surprising things. Maybe the months you’re planning on traveling to a festival out of state is the same month that you’re paying your instructors and also the same month your ticket sales are going to a local charity. You knew about all those things separately, but didn’t notice that all of your big expenses were happening at the same time. Maybe a couple extra shows can be added the month before. Maybe that printer you were planning on buying should wait until later in the year.

Each month, check your actual finances against your projections. If you’re falling behind, look for a way to bring yourself back up to those levels. If you’re ahead. Well, remember that printer? Now’s the time where you can afford it without going below your projections.

At the end of your first year, you’ll have made some mistakes. It will happen. You’re just feeling your way out. And here’s the beautiful thing. When you go to build your projections next year, you have a record of everything you did last year. Did you buy 200 t-shirts last year and sell 14? It’s there in your balance sheet and your financial earnings sheet. This year. Order 20 shirts because you can have a much more education guess on how many t-shirts you’ll sell this year. Did you offer one Level 1 Class every two months, but realize that during the summer, you had a demand from the college students who were out of school and had to turn them away? Offer two summer classes this year. One year from now you’ll be building projections for 2015 and you’re going to have solid information on what your year might look like. Of course 2015 won’t be exactly the same as 2014, but it’s going to be similar and you’re going to be armed with the knowledge.

—

Many people think that thinking about money in improv is somehow… dirty. That you sacrifice your art when you start thinking about money. But that old saying isn’t “Money is the root of all evil.” It’s “The Love of Money”. When you start sacrificing your integrity to make a buck, your in bad territory. But that doesn’t mean that the money you do have is a bad thing. It’s what allows you to continue to perform and travel and share your love. It’s what allows you to bring master teachers to your theatre to raise your game. It’s what allows you to reach out to your community and expose them to the thing you love if you handle it responsibly. Something as simple as keeping these four documents will help you get to that point without turning into a bunch of boring business people or losing your art.

I really believe if we all start doing this, improv will explode in the next few years and the public awareness and appreciation of improv will blossom. Here’s what I’m willing to do. If this sounds like something you’d like to do but still feel in a bit over your head. Email me directly at bill@nationalimprovnetwork.com. I’ll send you some template files and I’ll get on the phone with you and help you set up an appropriate budget for your own troupe, theatre or festival.

And don’t stop with these very basic steps, learn to grow and find the right tools for your organization to grow into the next decade.

—
Currently Bill is an instructor at The Torch Theatre and producer for the Phoenix Improv Festival. He tours teaching and performing across North America.

7,000 Miles, 15 States, 20 Shows

The Story of Glassworks Improv out of Eau Claire, WI

Posted by Elliot Heinz on January 15, 2014

In the past two months we have driven roughly 7,000 miles through 15 states, performed in Canada, and been a part of over twenty shows in the Western half of North America.

Why we did it

When we started Glassworks Improv we had no intention of touring. We were three guys who had played on a team in high school together and loved it. So why not just keep doing that? We decided to build a theatre in our basement for shows, and play around our hometown of Eau Claire, Wisconsin. As we played more and more shows in Eau Claire, we started to feel how special this experience could be. If we were going to be on a team, why not take that idea, that partnership, as far as it could go? If we truly wanted to take ourselves seriously we knew we had to play more shows. As playing every night in a mid-size city isn’t exactly practical, we hit the road. The idea of playing to a completely different group of people every show was very appealing to us. Audiences wouldn’t have history with us to fall back on if we weren’t living up to our full potential on stage. They would have to take us for exactly what we were in that moment. We wanted to be put in situations where we had to follow the fear. Comfort is a great thing, and something that all improvisers strive for. But to get to that place of being comfortable in our team skin, we had to make the shows less comfortable, so we would be forced to break new ground every night and find our team’s identity. Now that that has happened, we can show the audience a better show the next time we are in their city.

Why it worked

Travelling usually costs a lot, and getting off of work without quitting can be nearly impossible. Well, none of us are in school (which means no debt, more time for improv) and we all took a leave of absence from our random day jobs at home. During the summer we had several shows and saved that cash in a group account. We calculated how much the trip would cost and at first it seemed that we would all have to scrape together every last dollar we could find, but then we checked our team account and discovered that our only personal expense would be food! That made the entire trip feasible financially.

Gas was covered by our summer shows, food was at our own expense, but what about lodging? Well, we were able to crash in a home (not a hotel) in just about every city we went to. When you combine friends, extended family, and improvisers that you meet along the way, we can guarantee that you’ll be able to sleep for free. Seriously, you should try contacting your grandparents’ siblings’ friends and see where they live; we did. We slept in the car a few nights, but it was manageable and expected.

Here’s another key item that made the trip effortless: technology. Most of us nowadays have a smartphone, and every smartphone has a map that can be accessed anywhere (except Canada). It makes travelling ridiculously easy! It seems like only a few years ago that we had to go online and print out every map with directions, but now we have a map of the world in our hands.

What this can do for the improv community

Now we know how easy it is to connect with improvisers literally ACROSS the nation and boy does it warm our hearts. Our team connected with several incredible improvisers and met people from NIN in reality like Nick Armstrong all the way in Los Angeles. We don’t think that a trip like this would have been possible a few years ago, but now it’s as simple as choosing a location and setting up a show. There’s an improv theater (if not several) in every big city so contact them and then find a way to get there. Just imagine what it would be like if every team travelled. Theaters could have more shows each week with fresh talent from around the country. Also, our couch surfing network would be huge! Every team should travel and every team deserves to perform in front of a fresh audience.

The entire community has grown substantially in the last few years and it’s not going to stop here. With this next generation of improvisers we can expect the entire scene to grow leaps and bounds, excelling the art and evolving improvisation in ways we can only imagine. Del has said that, “One day Charna and I will wake up and see that the old way we used to teach is archaic and outdated. It’s advancing and developing so rapidly that the only way to allow it to survive and thrive is for Charna and I to step aside and let the new guard lead it past the next threshold.” Well, that new guard is all of us and together we can grow improvisation into something truly beautiful.

Find your free time, save up money from shows, and GO! Hey, if you want to do a show in Eau Claire, WI then please contact us! Stay at our house and we can help you set up a show. Feel free to ask about our travels or inquire about getting your own team started with travelling the country. If you want to read about our travels, check out http://www.glassworksimprov.com/blog. We look forward to hearing from some of you!

With Love,
Glassworks Improv (Mack Hastings, Elliot Heinz, Alex Raney)

When A Stoppable Force Meets A Movable Object

Posted by Nick Armstrong on January 13, 2014

I didn’t go to sleep last night. This happens quite regularly…but that’s not today’s story. Around six o’clock in the morning I received an email from a friend of mine in Amsterdam:

Oh yeah. I forgot I had responded to a friends FB posting about doing a thing on Belgian television. Two weeks earlier, I sent him a headshot and a few links of videos showcasing other commercials, improv shows, and sketches I have been in to pass on to the producers of this show.

I started freaking out. I’m going to be on Belgian television! This is crazy! This is awesome! This is crazy awesome! Like super crazy awesome! But wait a second….I didn’t have the shoot dates off from work. NOOOOOOOOOOOOOO!!!! Ok. This can be fixed. *starts hyperventilating into a brown paper bag*

Here’s the issue: as a flight attendant, if I call off sick from work then I am immediately prohibited from traveling again until I return to work. Not unreasonable. It just makes it difficult to plan sometimes.

I tapped my way over (on my phone) to the company’s employee website to see how I could finagle this. I opened up Reserve Day Off Trading, tapped on Advertisements, and searched for the month of January. This is almost like a forum page (not really) that shows you what days off other flight attendants are vying for, and what current days off they are willing to trade in order to get what they want.

I tapped and tapped and tapped. Nothing. But then….I went to bed. It was eight o’clock in the morning and I had to be at work later that night. It’s difficult in moments like this to shut my brain off when I need to sleep. It sucks!
Zzzzzzzzzzzzzzzzzzzzzzz…

3:15pm my alarm goes off. Time to get up, shower, and leave for the airport by 4:15. Ugh.
First thoughts: Facebook. Email. Oh look, 4 missed calls. 2 from mom. 2 from Kevin. WAIT! KEVIN!! I forgot I had messaged him earlier that morning about trading days off with me.
*text text text*

So now,I can happily announce that I got the necessary days off and am free and clear to travel to Brussels to be a principle character on Belgian television!
Now, how do taxes work again when you’re working in a foreign country and getting paid in Euros? *heavy sigh* *hangs head*

Mike Brown

Mike was born in Franklin, PA, raised in Oil City, PA, and now resides in Harlem, NYC with fellow improviser, Josh Hurley, and his cat, Minerva. He works as an international flight attendant for United Airlines and performs Solo Improv around North America and Europe. Mike teaches and coaches improv via 10,000 Hours, The University of Oxford, John Jay College, and Skype & FaceTime. For more info, visit soloimprov.com.

* Mike Brown is a contributing blogger for the National Improv Network.

Advice on Public Relations for Improv

Posted by Nick Armstrong on January 7, 2014

I put it out there a few weeks back about what kind of blogs people wanted to see. Well I got a few answers back and public relations won out this time so here goes! I used to work a 9 to 5 job working marketing, advertising and public relations in Los Angeles so I’m going to give you a little bit of advice on things you can do to improve your PR. Now PR is one of those things that changes from town to town Los Angeles is going to be much different than Cedar City, Utah. But some of the PR principles still remain the same.

If You Don’t Have Anything to Say Don’t Say it at All:

Magazines, newspaper, online media they like interesting, sexy and bold. Be careful of putting too much PR out there, meaning writing a press release every week announcing just your weekly shows because you will become a nuisance to the editor and you will begin to get ignored. If you’re going to do a press release it has to be a news worthy story or something special. Always look at it from the point of view of the media you’re pitching to, they have subscribers that pay often times or advertisers they have to sell to so they have to have great stories that keep people coming back and they have to offer things to their readers. They’re not going to just print “Random Team has Another Weekly Improv Show.” Think about it, if you want to get attention from the media make an event out of it. Do you have local celebrities playing? Is it an improv festival your throwing? Are you throwing a benefit for the community? It has to be press worthy.

The Unfortunate Real Deal in Press:

So, the real deal. The reason why some companies get stories all the time to media outlets is usually because they buy advertising in that certain magazine or online outlet. I know it’s shitty, but it’s true. When I worked in PR we would buy ad space in every trade magazine, newspaper, online media etc. What did that mean? They would offer us interviews, stories and even cover stories as part of the package deal for advertising in them for a year. Now does that mean you can’t still get press no but it makes it way easier. I always say buy advertising if you can, you don’t have to spend $10,000 but get yourself listed or buy a small add with your local paper or community magazine. Then you have a relationship with them and then you can start getting some leverage. If you’re a theater, improv troupe or festival I’d highly recommend you put aside some of your budget to do this. Just make sure you track your results, which is a whole other blog I need to write, so you know what your spending is working. Meaning did you get audience or maybe you got some PR out of it, maybe even a relationship out of it?

Like a Moth to the Flame – Have Them Come to You:

Have an event! Start an improv festival or some sort of festival. Invite a local celebrity to play with your theater and see what happens. Do something extraordinary. Throw a fundraiser for your local charity. The press love these things. These are interesting, sexy and bold and will more than likely get you press. Some communities have a bunch of improv theaters and festivals. Work together to garner press, this mostly happens when a town or city runs a festival. Improv is a community that thrives on support so support each other and get together for the good of everyone and work together to throw and event or get the press to come to you. Together you are better. It only benefits you to work together for the awareness of improv.

Social Media: Your Best Friend or Your Worst Enemy

This is most improv theater or troupes way of doing PR. Why? It’s easy and free. But remember you still have readers and those readers can easily be annoyed and turn you off. Just because it’s free doesn’t mean you should abuse it. This is really the gateway to your show or theater so use it wisely. Don’t always just promote your shows. This is an opportunity to show people your brand and voice. This is a great way to show them who you are. Make your troupe or theater have a personality, give advice, give your audience something for reading. Isn’t improv all about support anyway? Know your readers and give them what they want. You want to make your reader keep you on their radar not take you out of their newsfeed. Share! That’s right share others stories and shows if you share theirs they’ll share yours! Work together. I guarantee you readers will erase you if all you do is promote shows. Offer them things like discounts and free tickets. Engage them. Don’t scare them away.

You Better Have a Good Product!

I can’t express this enough. Have a good product. Have a great show or a great night to promote. If you’re a theater you have to give the press the best night to come to or the best show you have. Don’t invite press or put out a release about some show if it’s not ready for prime time. This may be your one shot so you want to put your best foot forward.

Writing a Press Release:

When you’re writing a press release follow the advice above before you write. Now when you write this it better have no mistakes and be written as if it will be copied and pasted into the media outlets you’re throwing them out to. That’s usually what happens, they either take the whole thing or parts of it and slap their name on it. But that’s what you want! If there are mistakes it will look amateur and tossed away. If you have someone with experience in your theater or group have them do it. Your press release is not the only one they’re getting that day so make it stand out.

How Can I Learn More About This? – NIN Improv Summit at Camp Improv Utopia:

The National Improv Network will be hosting the Improv Summits at Camp Improv Utopia in Pennsylvania and California in 2014. Camp gets theaters and improvisors together from all over the US and even outside the US. Improvisors come from all walks of life and it brings together experts in the legal world, marketing, PR, improv directing and more! If you want to learn more about this and learn how to better your theater, your improv, work on press releases and more check it out and come we’d love to have your input, ideas and help you out.

In The End:

Don’t rely on PR. Don’t rely on the press. This is just one plan of attack to bring awareness to your team or theater. Public Relations is always tricky and experimental. Sometimes you just have to put things out there and see what sticks. Just be careful what you’re putting out there. Every place is different and you have to really learn and research how your press works. See what stories they do, research and see who their editors are and most importantly know your audience and give them a show they won’t forget because your best PR is the people sitting in the audience watching your show. Best of luck and please comment if you have anymore suggestions or questions.

Nick Armstrong

Nick is Camp Director and Founder of Improv Utopia an improv retreat for grown ups in California and Pennsylvania, a 501(c)(3) Non-Profit company that gives back to the improv community. He is also one of the founding members of the National Improv Network. We are always looking for better ways to serve the community. Drop us a line and let us know what you want! To e-mail nick e-mail nick@nationalimprovnetwork.com. For more information visit: http://www.nickarmstrong.com or http://www.improvutopia.com

Spotlight On: Twin Cities Improv Festival

Posted by Bill Binder on January 2, 2014

A little under two years ago, I was sitting in a hotel room at an improv conference with festival organizers and theatre owners from across the country. It was the end of the day and ideas were being spitballed back and forth about the possibility of a webpage for performers, directors, owners, festival organizers, etc. It was the meeting that lead to the website you’re reading right now.

One of the people at that meeting was Butch Roy from HUGE Improv Theater in Minneapolis. I had made a point to listen to Butch’s presentation earlier in the day, because of all the various types of improvisors; traveling performers, theater owners, festival organizers, Butch represents the best of each of them. He’s a smart guy with amazing insight and passion for watching improv grow. It was a great presentation and a great meeting afterwards.

Butch is a smart guy who knows how to take charge and get things done. And he’s blessed to be in a city filled with similarly talented people. It’s no wonder that the Twin Cities Improv Festival is one of the destinations for performers across the country.

But many people have never been to Minneapolis and don’t know about the incredible energy in that city. I got to talk with Butch a bit about the upcoming 8th Improv Festival in the Twin Cities.

The Twin Cities Improv Festival has been around for eight years now, but many changes have probably happened since HUGE opened its doors. How has HUGE’s presence in Minneapolis changed the festival in the last few years?

When we started out, the Festival was often the only time of year a lot of our audience would come see improv, we knew that many of them were coming because we had special guests from other cities coming in. We have always tried really hard to reinforce the message to them that “you live in a city full of amazing improv all year long” and even though HUGE has changed the landscape we still see a lot of people at TCIF that need to hear that message.

We set up the Festival to pair visiting groups with locals – both to create a really complementary pairing that is a great show to see, but also to trick people that don’t otherwise come out to shows all year into seeing the local groups that they will probably love.

I was worried that HUGE’s constant presence would hurt the Festival in a way – by giving people their great improv fix all the time – but that has not been the case at all. We still treat the shows all year in a very serious way and try to showcase the very best of what we can do on stage, and then treat the Festival as the showcase of the very best of the best.

A quick look at the festival board and most people will see that one of you have been to just about every major festival in North America. As travelling performers, what are some of the trends you see that you try to bring back to Minnesota? What are some things you try to do differently in terms of the travelling performer’s experience?

Butch Roy

That’s hard to list since it’s kind of the core of how we approach the Festival.

When we were starting the Festival I certainly paid more attention to things I saw in other cities that, as a performer, I really liked or really disliked. It’s one thing to put on a festival and showcase the best performers for a few days, keeping in mind the little things that will be important to those performers over the course of the Festival is a very different mindset.

So it was less about trends and more about approaching the Festival from the performers’ standpoint at all times – if we’re doing our jobs when we make selections, we don’t need to worry about the quality of the shows we’re putting up. They will take care of the audience – so we should be spending our energy making sure the performers have a great experience and have a great audience to perform for.

I’ve been to festivals that were poorly marketed but really focused on the art, some that were well marketed but poorly planned, some where the producers didn’t even know we were there. Any time I ran into something that made me question if I should have come to a festival, we made note of in the “Never do this” column and we try our best to keep those things at the forefront of our process.

The biggest change we’ve made this year is to separate the submissions from visiting groups from the local submissions – to give traveling groups enough time to properly plan for their trip but also make sure we’re getting the most current snapshot of what’s going on in the Twin Cities.

Minneapolis has a somewhat rare city that has very strong longform and shortform theatres – and many shared performers. How does that landscape affect the festival?

I think it makes us more welcoming – both in terms of what we’re looking for when we make selections and being able to see really great shows in both long and short form – but also in terms of how Minnesotan improvisers know that there’s a lot to be learned from both.

It promotes an environment in which quality is the most important criteria instead of artificial divisions.

Because of that balance, your audiences have a very good vocabulary for improv. What kinds of shows do you hope to attract to Minneapolis to introduce them to something new and challenging?

Our audience not only has an unbelievable improv vocabulary – they see and appreciate really great work, not just the moves that get laughs. They’re savvy. They appreciate a really smart callback or some of the more subtle moves you see in a really great ensemble – which can be so rewarding as a performer.

One of the things I’m most excited about every year is introducing new performers to our audience!

I almost don’t feel like we look at shows as challenging our audience, since they see such a wide variety and have a pretty nuanced understanding of what we do – but when we find something really new, really eye-opening in terms of “I’ve never seen an improv show that feels like this before!” I get really excited as a producer. Waiting months for the audience to see what I’ve been anxiously waiting for them to see is one of the hardest parts of being the producer.

The pairings of groups is one of the more exciting parts of producing the Festival every year for that reason – knowing what the audience is in for and how it’s going to play together – like getting to put a duo that uses movement and dance (the Raving Jaynes) with a duo that features an engineer and dance instructor (Foxtrot) and an ensemble that uses no spoken words at all and just uses music played from audience iPods as the backbone of the scenes (The Score) is really fun.

Any one of those shows alone would be great and engaging and fun – but when you can put them together you get this really amazing trip across the whole spectrum of what you can do in an improv show.

June is probably a smart time for a festival in The Twin Cities. What kind of weather can visitors expect? What should they pack?

HUGE Improv Theater

June is the ONLY good time to visit Minnesota, in terms of weather.

I hear from people all the time that say “I visited once, never went back” and I always ask when they came – if they say “January” I just apologize and tell them to come back in June.

Typically we will see high 80’s and sun all day, high 60’s or 70’s at night.

Only once did we have a rainy Festival but the temps are generally always very nice – bring an umbrella, shorts and t-shirts during the day but you aren’t going to be too hot if you’re wearing long sleeves and pants in the evening.

There are many top shelf instructors in Minneapolis, and even more in the cities nearby. That’s something many travelers don’t have access to year round. What kind of workshops or panels will be available this year?

We are still putting this year’s workshops together right now – we will announce those along with the selections. We always have workshops for the experienced performers, we’ve never had great response to the entry level workshops – so everything is focused on serving the performers rather than intro work.

What, outside of the festival, will improvisors be able to do and see while visiting?

There is so much going on in June in MN – the city goes a little crazy when everything thaws out and we know we only have a dozen or so really nice days to have fun – so you can see food truck festivals, film festivals, baseball games, awesome outdoor mini golf – you name it.

If anyone has a request of something they’ve heard of and want to try to see while in town, let us know and the Festival will reach out and see what we can arrange!

Eight years means a lot of time to grow. What have you learned from past festivals that will be part of TCIF 8? What are your goals for the 2014 festival?

I mentioned the change in submissions before – that’s probably the biggest shift in terms of the Festival mechanics – in past years we’d have a group that was really active in Minneapolis and had a great submission in January so they were invited to do the Festival…only to disband a couple months later because of scheduling or real-life conflicts or something – so you end up getting a “reunion show” instead of a catching them in their prime.

The biggest thing we’ve learned is to relax and let the improvisers take some ownership of the experience – we run the shows and workshops but the community here is so warm and welcoming that they throw BBQ’s for the performers and have the after-parties at their houses and really make it their own.

There are always things we’re learning in terms of mechanics of holding so many shows in such a short time – long lines, temp control in the theater, you name it – but the biggest thing we try to keep in mind is that we’re always learning and trying to improve.

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For real. If you haven’t been to the Twin Cities Improv Festival, you’re missing out on something special. Submissions are still open for out of town performers, but closing soon.

Happy Holidays from NIN!

Posted by Nick Armstrong on December 24, 2013

Hey everyone, Nick and Bill here wishing you all a wonderful Holiday! When we launched in May we didn’t know what to expect, we created a resource for improvisors based on our passion and love for the art. Today, we have 800 members, 400 troupes, 62 Improv theaters listed and 66 festivals listed with 20 running submissions through us and more on the way. We want to thank everyone who has supported this great experiment especially our members. We are grateful for our wonderful improv community!

As 2013 comes to a close we look forward to bringing you even more resources for 2014. We look forward to showing you what we have planned!

We’ll be monitoring the site but we will not be releasing any new content till the New Year. If you have any questions you can PM us on NIN or e-mail at bill@nationalimprovnetwork.com and nick@nationalimprovnetwork.com.

Nick and Bill

Festivus Traditions

Posted by Bill Binder on December 19, 2013

ComedySportz Richmond

I might not be a traveled as our guest blogger Mike this year, but I’ve done a fair amount of traveling and performing this year. I count myself blessed for the amount of stages I’ve been allowed to play in 2013. I thought DSI in North Carolina would be the last stop of the year, but a last minute invite to Richmond was something I couldn’t resist. I’d never played in Virginia for one thing and I admit that with a few exceptions, the east coast one area I don’t know as many people.

ComedySportz Richmond has been producing Festivus for three years now, and it’s run as smoothly as much longer running and larger events. The volunteers, staff and performers did a great job of making everyone feel welcome and the audiences have a great time.

ComedySportz Richmond is the kind of inviting theatre more should strive for. ComedySportz shows go down often, but several other shows happen as well. The Coalition Theater is the other improv theater in town, and from what I can see they work together to learn and grow.

The Festival was largely a regional one, (yours truly being the exception). Lots of great shows from North Carolina, D.C., New York and Virginia. Many old friends coming together. So many great shows happened and I noticed that shows were of a much faster pace than I’m used to seeing. Scenes were almost universally fast and hard, but not hasty or sloppy. There was genuine excitement pushing the scenes forward. Of course – Tara DiFrancisco’s headline performance was well earned. Her performance with a member of local group “No String Attached” was patient, and beautiful throughout.

Improv Kung Fu

Workshops happened on Saturday and, with the exception of the master class, were free for registered performers. I didn’t get to take any morning classes, although I heard great things about the workshop from the Nashville Improv Company and I’m certain the others went well. I got to teach “Starting Out Strong” above a Kung Fu dojo to a very cool mixture of performers from various backgrounds. It lead to some really good discussions on finding the meat of a scene and having confidence when starting a show. I hope I brough a fresh perspective to openings.

Between the shows, the volunteers and the workshops, I think it was a great experience for all performers. I’m pretty sure Dave Gau wouldn’t like to be singed out, because everyone from Virginia was willing to put in the sweat to make the festival great, but his leadership was very clear. He inspired those around him on and off stage. Big thanks to him, Zach Arnold, Susan Scoville, Kelly Scruggs,Kim Thurston, Dominic Wall and to the girl who went out of her way to get me my swag bag (which included a DVD of “The Long Kiss Goodnight” with Geena Davis and is thus the greatest festival swag bag ever). If you’re ever in Richmond, drop by and see some great shows.

Oh, and I ripped the arm off a tuxedo.

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Currently Bill is an instructor at The Torch Theatre and producer for the Phoenix Improv Festival. He tours teaching and performing across North America.

When A Stoppable Force Meets A Movable Object – How Many Festivals?

Posted by Mike Brown on December 17, 2013

Today I submitted to the 17th annual Chicago Improv Festival; which got me to thinking. How many festivals HAVE I submitted to this year? By my count, this year alone I’ve submitted to 12 festivals, attended 8, performed in 7, and taught workshops (either during or as a result of attending) at 3. Wow! When you see the numbers before you it’s quite daunting.

So here’s how I make it work with the flight attendant gig: improv is (and always will be) my #1 love. If you truly love something, you’ll find time for it. That’s what I do with comedy. I submit, I book, I rearrange. I always make improv my priority. Now having said that, I also have to know my limits.

There was a time when I was flying over 100 hours a month (which doesn’t sound like a lot because that number only reflects my pay. Not the amount of hours I actually work. It’s messed up, I know), running my own improv team (Trapper John), taking classes (at The Magnet), figuring out how to do Solo Improv (with personal coach Alan Fessenden), and also dating a girl long-distance who lived outside of Detroit. Doing all of this just about killed me, so I had to learn the art of Time Management.
Long story long, I’m still learning how to effectively manage my time, but suffice it to say, I’ve learned how to mix classes, shows, and festivals into my time table. Here’s how:

1) I make a very general map in my head as to how I want the upcoming year to go down. Let’s take 2013 for example. I knew I wasn’t going to be able to finish levels 4 AND 5 at The PIT before 2012 was over, thus not making me eligible to audition for house teams come January 2013. I had also applied and was accepted to perform in the first ever Alaska State Improv Festival (ASIf!) in April as well as the LA Improv Festival in June.
2) My next step was to figure out my goals and then fit them around what I already had planned. I knew that I wanted to finish classes before the year was out. I had also recently become an intern at The PIT with a regular Tuesday night Box Office shift. The real trick for me was figuring out what days of the week I would be free to fill my schedule with non flight attendant stuff.
3) Now that I had a few specifics in mind, I could start the process of filling my schedule. As a flight attendant, I’m usually on-call 20 days out of the month. I know in advance when these days are going to be, as well as my days off, so that I can plan my schedule. Working in the international base, I know that all of my trips are going to be either 3 or 6-day trips. (ie. day 1, fly to London. Day 2, stay the day in London. Day 3, fly back from London. Days 4-6, repeat). So, I always knew that on days 3 and 6 that I’d always be back in New York. This way I can plan to take classes, work a shift as an intern, teach classes, or do a show. Plus, I had my days off to plan things.
4) Rearranging the schedule. I would always plan my improv stuff first and then rearrange my schedule to accommodate. Generally, it hasn’t been too difficult a task. I just know better than to plan things on the weekend. And if I do, I can only plan to do something one weekend a month, as weekends have proven murderous to try and get off.

Anyway, technical mumbo jumbo aside, I’ve been playing this game of planning and rearranging my schedule to accommodate the love of my life for seven years now, and has become so commonplace for me that I forget what it’s like to have a typical 9-5 where I know that every evening and every weekend is going to be free.
And as for the girlfriend outside of Detroit… Yeah, that didn’t last long.

So…this is my life. It gets daunting. A lot. Which is why I try to take the advice of Peter Gwinn in his book “Group Improvisation” and take some time to live and experience life (and in my case, sleep!)

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