From Trish Berrong:
I’m not on the selection committee for the Kansas City Improv Festival, but I do the marketing. Here’s the wish-list I sent to the committee last year in selfish hopes of making my job easier:
—GOOD: generally recognizable (in the civilian population) names and credentials (SNL, 30 Rock, Daily Show)
—OK: kinda recognizable names and credentials (UCB, Second City, Groundlings)
—MEH: obscure names and credentials (anywhere else)
SHOWS WITH APPEALING, EASY-TO-EXPLAIN HOOKS
—GOOD: two guys fishing, improvised rap musical
—OK: improvised [insert genre here]
—MEH: longform or shortform with no POV
SETS YOU CAN MAKE SOUND COMPELLING IN ONE SENTENCE OR LESS WITH LITTLE OR NO IMPROV JARGON
—GOOD: Every show, a new play will be improvised in the style of such great works as ‘Glengarry Glen Ross,’ ‘Speed-the-Plow’ and ‘House of Games,’ with all the rat-a-tat and grift of its actual predecessors.
—MEH: [Troupe name] is a [descriptor] monoscene with [differentiating factor] by [cast description].
—YAWN: We generally perform Harolds, but recently have been expanding out to new and innovative forms.
Other things that would make selling a festival easier:
—Websites vs. Facebook pages
—Clear, interesting photos that show peoples’ faces and have something going on
—Submission videos we can easily pull a 1-3 minute, high-quality clip out of for promotion on the website
And a few other considerations:
—Form/style/approach gives us something different from what we have in our city
—Cast members are also in-demand workshop teachers
—Set is easy to plug in anywhere in a show (things that make it hard: too dark or low energy, dramatically different vibe, complicated props/tech/set, etc.)
—Cast seems fun, professional and low-maintenance